Business Performance & Projects.

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We help businesses achieve their golf-related performance goals.

 

Our services cover:

  • Facility management EOIs and tenders

  • Facility development EOIs and tenders

  • Golf tourism strategies and initiatives

  • Expert golf business advice

  • Expert witness services

Recent projects.

 
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Securing the long-term future of Growling Frog Golf Course.

Client - City of Whittlesea

Project Overview

WellPlayed was engaged by the City of Whittlesea to lead a market based EOI process for the future and long-term lease of Growling Frog Golf Course.

Activities undertaken by WellPlayed included:

  • Develop EOI documentation

  • Develop and implement the marketing and promotion campaign

  • Assist with the EOI applicant reviews and evaluation

  • Assist with the subsequent tender process

 

 
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Future planning for Blue Lake Public Golf Course.

Client - Queen Elizabeth Park Trust (QEPT)

project overview

WellPlayed was engaged by the Queen Elizabeth Park Trust (QEPT) to assist its future planning for Blue Lakes Public Golf Links.

Activities undertaken by WellPlayed included:

  • Share market insights regarding golf industry trends, golf participation initiatives and golf facility innovation

  • Review current golf business performance

  • Assess opportunities for future performance

 

 
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Sourcing & evaluating Expressions of Interest for the City of Frankston.

Client - City of Frankston

project overview

WellPlayed was engaged by the City of Frankston to assist it seek and evaluate Expressions of Interest from suitably qualified, experienced and resourced parties from within the golfing industry interested in providing services to its Centenary Park Golf Course:

Activities undertaken by WellPlayed included:

  • Develop EOI documentation

  • Develop and implement the marketing and promotion campaign

  • Assist with the EOI applicant reviews and evaluation

  • Assist with the subsequent tender process

 

 
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Strategic planning and tender management for Collier Park Golf Course.

Client - City of South Perth

project overview

WellPlayed was engaged by the City of South Perth to assist it develop a broad strategic direction for Collier Park Golf Course, and then assist with the tender process for a golf operator.

Activities undertaken by WellPlayed included:

  • Review current golf business performance

  • Share market insights regarding golf industry trends, golf participation initiatives and golf facility innovation

  • Discuss and agree strategic direction

  • Assist with development of tender documentation

Clients

over the years, We’ve helped a number of golf businesses improve business performance and streamline project management.