Golf Facility Planning & Development.

We develop insight-driven plans to help golf facilities optimise their market potential.

 

WellPlayed can help by:

  • Identifying and assessing market opportunities

  • Strategising facility upgrades

  • Designing and developing concept and/or master plans

  • Developing detailed design briefs

  • Guiding the competitive tender and architect appointment process

  • Ensure construction remains on path

Recent projects.

 
morack-golf-course-well-played.jpg

A new strategic direction for Morack Public Golf Course, Victoria.

Client - Whitehorse City Council

project overview

In 2015/16, Whitehorse City Council developed a strategic plan to guide the future direction of its Morack Public Golf Course.  WellPlayed Golf Business Consultancy, in conjunction with Crafter + Mogford Golf Strategies, was engaged to assist.

The strategic plan established ways in which Morack could be developed into a contemporary golf facility in accordance with three strategic directions.  Where relevant, improvement and development activities within each strategic direction were incorporated in a new Concept Plan.

Council has now engaged WellPlayed to assist further planning for Morack by:

  • Assessing and updating the Concept Plan

  • Preparing detailed design briefs for the new Golf Pavilion + Precinct, Driving Range and Premium Mini-Golf

  • Reviewing the investment plan

  • Participating in the evaluation of tender applicants for the project’s architectural design

  • Being an ongoing part of Council’s project team that is guiding the detailed design and development

 

 
THE-LINKS-SHELL-COVE-well-played.jpg

Assisting Shellharbour City Council plan improvements to the Links Shell Cove.

Client - Shellharbour City Council

Project overview

WellPlayed was engaged by Shellharbour City Council to assist planning for the next phase of major improvements at The Links Shell Cove.

WellPlayed was engaged to develop:

  • A new Concept Plan for the Golf Pavilion’s precinct, including a new Functional Relationship Plan for the lower-ground level; and

  • A detailed Design Brief to establish the design requirements for each major improvement.

 

 
Ringwood-Golf-Course-WellPlayed.jpg

Strategic review and future planning for Dorset and Ringwood Golf Courses

Client - Maroondah City Council

Project Overview

WellPlayed partnered with Crafter + Mogford Golf Strategies and were engaged by Maroondah City Council to undertake a strategic review, future direction study and concept planning for Maroondah Golf, including Ringwood and Dorset public golf courses.

Key activities undertaken by WellPlayed included:

  • Situational analysis

  • Stakeholder consultation

  • Performance recommendations

  • Concept development and feasibility

  • Concept evaluation and plan development

  • Business case development

 

 
HAM_CG_V02_Terrace_Final_A_Small.jpg

An evolution of Hamersley Public Golf Course, Western Australia

Client - City of Stirling

Project Overview

WellPlayed partnered with Crafter + Mogford Golf Strategies and were engaged by the City of Stirling to undertake a strategic review of Hamersley Public Golf Course.

Key activities undertaken by WellPlayed included:

  • Situational analysis

  • Stakeholder consultation

  • Performance recommendations

  • Concept development and feasibility

  • Concept evaluation and plan development

WellPlayed Crafter + Mogford Golf Strategies were then engaged to develop: 

  • A new Concept Plan for the Golf Pavilion and Precinct, including a new Driving Range and Mini-Golf; and 

  • A detailed Design Brief to establish the design requirements for each major improvement

Clients

over the years, We’ve helped a number of golf businesses with their facilities planning and development.